Friday, 27 August 2021

Art Journal Journey - Types of Labels

You need look no further than advertising to find lots of lovely and interesting script.  There are so many types out there and the big fashion houses often have instantly recognisable labels for their product.  So many of them used to get us to advertise their products for free by giving us a carrier bag with their name emblazoned on the front (and back quite often).  Perhaps, with the prices they charge for their clothing, some of them still do.

Fashion magazines, such as Vogue, are full of advertisements for fashion, each sporting the name of the company involved, quite often, as the only words there.  I took just one copy of an old Vogue magazine and found all of these well known names in the fashion/beauty industry within its covers.  (You will notice I also put 'Harrods' in there, not as a fashion house but as a well known name and instantly recognisable style.)  

To begin with I had a double page in my square Dylusion Journal that I did not like so I painted over it in black.  I had gone through a magazine whilst I was away and cut various brand names out and stuck them together to fill a square page but then it had been left, awaiting inspiration with just a watered down coat of Gesso over the top of it..

I pondered how to do this, should I cut it corner to corner, how could I get it on the two pages?  Then I had the idea to simply cut it in half (I was against just pasting it across the centre because of the fold in the Journal) and to leave a gap down the centre.  That left me with spaces at either side to add something.  I tried various images, eventually deciding on these two.  So a bit of fussy cutting and they were fine, a reasonable size for the page.

It didn't look quite finished so I went to bed and slept on it with thoughts running through my head as to what words I could add to my page.  The next morning I just decided, no fancy lettering, just plain old me  writing with a white pen (they are so thick that I cannot do fancy lettering if I want it reasonably small) and so "Fashion" and "Labels" were scattered about the two sides.

I am sure I will use this page, alongside my cake icing book, when I want to do some different styles of lettering.  I like some of these "types"!  See you over at Art Journal Journey, hopefully with your ideas for the theme I chose - "type".